Focus and Scope

Scope and Topics

SBM welcomes original empirical research articles, systematic literature reviews, conceptual frameworks, and executive case studies spanning the full spectrum of business management. Key thematic areas include, but are not limited to:

• Strategic Management & Organizational Leadership: Corporate strategy formulation, agile leadership models, organizational transformation, crisis management, and corporate resilience.

• Marketing Management & Consumer Insights: Digital marketing analytics, brand management, consumer psychology, omnichannel retail strategies, and customer relationship management (CRM).

• Human Resource Management & Workplace Culture: Talent development, hybrid work models, employee well-being, organizational behavior, diversity, equity, and inclusion (DEI).

• Operations, Logistics & Supply Chain Strategy: Lean operations, procurement optimization, sustainable supply chains, inventory control systems, and process re-engineering.

• Entrepreneurship, Innovation & SME Management: Start-up ecosystems, business model innovation, SME scaling strategies, social entrepreneurship, and venture management.

• Corporate Ethics, Sustainability & ESG Strategy: Corporate social responsibility (CSR), stakeholder governance, green business practices, and sustainable value creation.